Coalville planners have given the go-ahead for a new  Aldi store in Ellistown.

The new supermarket will form part of the wider mixed-use development by the Harworth Group which is currently under construction in the South East Coalville area and has permission for up to 2,700 homes, a public house restaurant, a children's day nursery, a new medical centre and primary school as well as new bus route.

An application for a foodstore, together with car parking, landscaping, and associated works at Bardon Grange, Beveridge Lane, was submitted in September.

It is part of the outline planning permission which was granted six years ago.

The architect's design statement says: "The aim is to provide a high quality attractive modern food store which will provide additional, conveniently located shopping provision, thereby improving consumer choice for residents of Ellistown, Hugglescote, Bardon, Ibstock and the proposed wider Swinfen Vale Development.

"This means more customers can undertake a grocery shop without using their vehicle.

"The ALDI model is to work with and support local services and shops by not providing a one stop shop allowing speciality items and foods etc. to be bought from local shops."

But a council officer's report says that the appearance of the store will differ from the usual Aldi supermarket design.

The report says: "Insofar as the design of the unit itself is concerned, the proposed building has been amended during the course of the application so as to accommodate additional timber elements in order to better reflect the site's location with the National Forest.

"And as a way of introducing some form of character to what, as originally proposed, was essentially a "standard" design frequently elsewhere used by the intended occupier."

A planning statement, as part of the application, says the development represents a 'sustainable economic opportunity, delivering enhanced shopping provision for a growing community'.

It adds: "The development will form a high-quality development as part of the planned new Local Centre without causing adverse impacts on surrounding areas.

"The proposals will create a significant number of jobs at construction stage - and 30-40 full and part-time jobs at the Aldi for local people once operational.

"Aldi is dedicated to providing employment opportunities, training and support."

The planned supermarket area comprises approximately 1.5 hectares of land to the south of the Local Quarter, with the proposed foodstore occupying the southern Beveridge Lane frontage.

Access will be off the new Eastern Avenue Road which extends from the new Beveridge Lane roundabout and passes the Retail Area frontage.

This route then continues northwards to the wider Local Quarter and neighbourhood,

The highway design includes a vehicular and pedestrian access point to the Local Centre.

Aldi said two years ago it was looking to build new stores in Coalville and Ibstock.

It already has a branch in Coalville town centre and the new development has now been given the green light by planners at North West Leicestershire District Council.

At the time, the company's National Property Director, Ciaran Aldridge, said: "Aldi is growing rapidly and we are welcoming around a million new customers into our stores every year.

"But there are also hundreds of towns across the UK where there is not an Aldi, meaning there are hundreds of thousands of people who can't easily access the high quality, affordable food our customers love.

"We are willing to explore all opportunities, including developer-led schemes or existing retail units."