Coalville's new Pure Gym facility opened its doors to the public last week - and these photos show what members can expect.

The Belvoir Shopping Centre gym occupies what used to be the Wilko Store.

But now it is home to an 'around the clock' fitness centre which says offers, affordable fitness through low-cost, zero contract memberships.

PureGym adds that the 11,000 sq. ft. gym is set to provide members with what they need 'to unlock their fitness potential and enhance their overall wellbeing this summer', including: 

• Hundreds of pieces of state-of-the-art equipment 
• A functional zone, free weights area, fixed resistance, cardio equipment and a fitness studio 
• A huge range of classes, all included within the membership price
• Certified Personal Trainers available to support clients and a free initial exercise induction 

Here are some shots of the new gym now that it is open - all images courtesy of James McCauley.