A Love Your Neighbourhood campaign - aimed at reducing littering in some areas around Coalville - is set to be launched this Spring.

Next week's North West Leicestershire Community Scrutiny Committee will be presented with details of the scheme, which is then to be put to Cabinet next month.

That could give the go-ahead for it to start in early May.

Love Your Neighbourhood follows on from the Zero Litter campaign, led by a task force made up from Street Cleansing and Environmental Protection.

Councillors will be told that the campaign ran for two years and included partnership working, education, litter bins, enforcement and communication.

The taskforce implemented several changes to how littering was dealt with.

These included introducing a new litter picking procedure for communities to litter pick safety and be collected by the Council in blue bags; Distributing over £6,000 of litter picking kit to 23 town/parish councils and individual litter pickers; Investigating littering and fly tipping cases and issuing FPNs where appropriate through regular patrols to hot spot areas; Holding educational talks with workers at a large employer in Coalville to advise them not to drop cigarette ends during breaks.

The meeting will be told that the new Love Your Neighbourhood campaign's aim is to continue with the education, but also leave a legacy.

A Weekend of Action is planned across across the district on July 6/7 and additional support will be provided in three targeted areas.

The council says the areas have been chosen because they have lower than normal recycling rates and the highest data for localised fly tipping and littering issues - they are Thringstone, Greenhill and Measham.

An action plan for the first year of the campaign has been developed and the themes will be: Changing behaviour; Enforcement; Community Engagement; Weekend of action.

A third year action plan will be developed from the findings of the year one action plan.

The LYN project will be funded from existing resources, councillors will be told.

However, applications will be made to the Bardon Aggregates Community Fund and £5,000 has been allocated from the UK Shared Prosperity funding.

The Zero Litter campaign featured the The Keep Britain Tidy Big Spring Clean which resulted in 1,250kg of waste being collected over the two years.

As a result of that campaign, there are now nearly 600 volunteer litter pickers; Over 19,000 bags have been given out to volunteer litter pickers; Over the two years the campaign has attracted 319 new volunteer litter pickers; 28 FPNS and one prosecution for littering from vehicles; Successful deployment of the matrix trailer covering 132 miles of the County; 34 deployments in 23/24 of the matrix trailer in North West Leicestershire; a litter pick on the A42 resulted in 38 tons of sweepings and detritus and 15 tons of litter picked.