A Coalville housebuilder is launching a special initiative encouraging children to play outside more.

Redrow East Midlands is offering free play packs at Hugglescote Grange, in Coalville, for a limited time during the summer holidays.

The packs, which are designed to inspire youngsters to play more and encourage residents to connect with each other, contain classic childhood games including a frisbee, chalk and a yoyo.

Ryan O'Sullivan, Sales Director at Redrow East Midlands added: "We're thrilled to be offering these fun-filled packs at Hugglescote Grange.

"Here at Redrow East Midlands all of our developments are thoughtfully designed to be as play-friendly as possible, with wider streets and cul-de-sacs – and Hugglescote Grange is no exception.

"With open spaces dotted throughout the developments, we provide the ideal place for children to grow, learn and explore.

"We're proud to be setting the standard for other developers in prioritising children's need for outdoor play and look forward to welcoming playmakers of all ages to pick up their packs – with limited numbers available, we'd encourage anyone interested to be quick to avoid disappointment!"

Redrow says that placemaking and the concept of play is a key priority at all of its developments, with designated open spaces, play-on-the-way spaces and multi-functional green corridors to encourage resident interaction and promote a better way to live.