Home Bargains says it has invested £4million into its new store - called Coalville 2 - which will officially open this Saturday (February 1).

The nationwide family-run retailer will create 65 jobs - and adds that 28 of which are new hires from the local community in Coalville. 

Home Bargains says that the new 'Coalville 2' store will join over 600 outlets across the UK. 

Ugo Gallone, the new Coalville 2 store manager, said: "I am proud to bring this new store to our loyal customers here in Coalville. 

"They now have a bigger, brighter, better Home Bargains. 

"There is so much more choice which includes a garden centre, cafe and bakery. 

"My team and I, look forward to welcoming everyone on Saturday, February 1."

Home Bargains has confirmed that its store in the Belvoir Shopping Centre will close on Friday, January 31, as the new store opens the next day.

The 20,451 sq. ft store, is set to offer shoppers a range of products, including homewares, health and beauty essentials, sweets, snacks and drinks, as well as fresh and frozen food. 

Ugo added: "Our new Coalville location will be a great store for us, and we're proud to be able to offer local people an even better range of top-branded goods at exceptionally low prices."

How the site in Bridge Road, Coalville, looked before the new Home Bargains development. Photo: Coalville Nub News

Home Bargains says it has more than five million customers each week attracted by branded goods at low prices.

Opening approximately 50 stores a year, Home the company says it is bucking current trends in the industry.

Home Bargains was given the go-ahead to move into the former Co-op store in Bridge Road in Coalville two years ago - in a move described as 'bringing life' back to the area.

A planning application was made in July, 2022, by Liverpool-based T J Morris Limited - which operates as discount store Home Bargains across the country.

The company said in a report to the council that it wanted to raise its profile in the town.

Home Bargains in the Belvoir Shopping Centre will close on Friday. Photo: Coalville Nub News

Home Bargains' original application said it planned: "Reconfiguration and refurbishment of the existing retail unit, comprising external alterations, including new shop front and customer entrance feature, trolley corral, revised parking layout, external display area, secure compound with forklift truck shed and associated works - Leicestershire Co-op Superstore, Bridge Road, Coalville."

T J Morris Ltd told the council that this scheme would create jobs - as well as keeping the Bridge Road building open as a retail outlet.

Home Bargains says it wanted to take over from two retailers - Iceland and New Life - which previously occupied the site.

The plans also explained that the company would demolish part of the current building which was vacated by the Co-op five years ago due to a 'decline in sales'.

That resulted in the Co-op opening a store in Hugglescote.