Coalville is one of the areas that has been included as Poundland doubles the size of its trial online delivery service.

The pilot – based initially out of Poundland's new fulfilment centre in Cannock, Staffordshire – was quietly tested earlier in the year by 18,000 colleagues and selected guests and is now available to more than seven million households,

Since the launch, the range of products has been extended and it now offers more than 3,000 favourite items for home delivery – including some exclusive offers only available online.

This week the online service was extended again, to more areas in the Midlands, including those with Leicester postcodes - which takes in Coalville and Ashby.

Customers visiting Poundland's pilot online service HERE can simply use the postcode checker - and if it is a match, they are automatically passed through to the shop where they can then register.

All the items available online will be at the same price as those found in Poundland's 850-plus stores and will be delivered for a flat fee of £4 regardless of the order size.

The initial categories include grocery, gardening, entertainment & DIY, PEP&CO Home, health &