The team from Amazon in Coalville made a £1,000 donation to Pasic as part of the company's global Amazon Goes Gold for Kids with Cancer campaign during Childhood Cancer Awareness Month.

Since 2017, Amazon employees have helped raise awareness and joined in the fight against childhood cancer thanks to the Amazon Goes Gold for Kids with Cancer campaign.

A gold ribbon is the universal symbol for childhood cancer and Amazon employees from Coalville held a month-long series of gold-themed events in recognition of the international emblem.

The Coalville team also showed solidarity to children with cancer by donating £1,000 to Nottingham-based charity Pasic.

Harriet Unwin-Miller works at Amazon in Coalville as an area manager, and she nominated Pasic for the donation after her son Arthur (4) was diagnosed with Burkitt lymphoma – a form of lymphatic cancer – earlier this year. She said:

"Pasic is an excellent charity that provides essential support to children and families on hospital wards in Nottingham. Our lives changed overnight, and the support workers at Pasic have been so helpful in ensuring we feel cared for during Arthur's treatment. They even sent a care package with a teddy for Arthur while he has been in the hospital. I am so pleased Amazon can support Pasic as the staff and volunteers do incredible work for families in our area."

One of the events this year at Amazon in Coalville was a Pyjama Day, which saw the team wear pyjamas to work in honour of children who spend every day in their pyjamas during treatment.

Manuela Andreea Fechete and Tom Davenport

Other events taking place at Amazon in Coalville included kit packing, where volunteers from the Amazon team packed 200 therapy kits on site for children who have received cancer treatment. The kits, worth over £2,000, included stickers, sensory toys and activity books. The kits were donated to Starlight, a charity that champions the importance of play for children facing serious illness.

The aim of Amazon's Goes Gold campaign is to support kids impacted by cancer as part of the company's commitment to have a meaningful impact in the communities it serves around the world.

Over 400,000 children across the globe will be diagnosed with cancer this year, and Amazon has an opportunity to make a difference for thousands of these children and their families by raising greater awareness and supporting the work being done in cancer research and front-line care.

Richard Cowlishaw-Ellison, Site Leader at Amazon in Coalville, said: "Amazon has proudly supported Childhood Cancer Awareness month since 2017 and this year, we're pleased to continue playing a part at Amazon in Coalville with our pyjama party and gold-themed events. We're pleased to support the efforts of Pasic, an organisation that has a profound impact on children and families in our community."

Amazon employees in the UK also had the opportunity to support children and families affected by childhood cancer by packing activity kits for children facing cancer, which were distributed to nearby hospitals and hospices. Employees also took part in volunteering with childhood cancer charities and organisations, and had the opportunity to write short stories for children spending time in hospital.

Community donations and employee volunteering are just two of the ways Amazon supports the communities in and around its operating locations across the UK. Amazon provides students, teachers and parents with free computer science and STEM education programmes through Amazon Future Engineer and has teamed up with charity partner Magic Breakfast to deliver more than seven million healthy breakfasts to children at risk of hunger in disadvantaged areas of the country.

Earlier this year, Amazon partnered with Comic Relief to become the official home of the Red Nose. Amazon employees across the UK hosted fundraising activities and together with their customers and partners, raised £2.7 million to support those going through the toughest time of their lives.

Learn more about the ways Amazon supports its communities at http://www.aboutamazon.co.uk/impact/community